What you need to know about buying patterns The major reason for the customers to return to a specific coffee bar is a great tasting coffee, quick service and pleasant atmosphere. We'll take over existing premises currently utilised as a delicatessen.
The start-up loss of the company is assumed in the amount of R The financial ratios are calculated based on our conservative projections in terms of liquidity, profitability, long-term solvency, cash flow adequacy.
The retail coffee industry is flourishing in the U. The outlet will concentrate on sourcing fresh organic products from local farms and the weekly farmer's market. Projections for further periods are not considered relevant at this time.
Products Java Culture will offer its customers the best tasting coffee beverages in the area. Sales Literature Two thousand flyers will be distributed in the adjacent neighbourhood, on the University campus, at the malls and in the selected office buildings within two weeks prior to the opening of Java Culture.
Target Market Segment Strategy Java Culture will cater to people who want to get their daily cup of great-tasting coffee in a relaxing atmosphere.
Kevin Jones Managing DirectorMrs.
For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans. The source to repay the loan will be the cash flow generated from operations. This will be achieved by using high-quality ingredients and strictly following preparation guidelines.
The company has secured a one-year lease of the vacant 2, square feet premises previously occupied by a hair salon.