How would you differentiate each from competition? It seems that in this case we should segment our market based on households; specifically, those that are in the market for a small vehicle and those that are not.
In this case, the car would be sold to a broader customer base. Describe each.
Since the budget is already tight, it seems difficult to do. In my point of view, I recommend VW targets to baby boomers. Target female buyers Weakness 1.
Moreover, VW has relatively low advertising budget. Distinct features to appeal youngsters 5. So, if we sum the sales of the listed Beetle competitors, and include the VW Golf and Jetta, the market sales are 1, with a five percent decline.